Digital Populism in Hungary: The Facebook fans of Jobbik

This paper is the first in a series of short briefing papers released in 2012 about the online support of populist political parties and street-based groups in Europe. These papers are based on a data set of 13,000 Facebook fans of these ‘nationalist populist’ parties in 12 European countries, which was first presented in the Demos report, The New Face of Digital Populism, released in November 2011.

Throughout this paper, we refer to a number of different data sets:

  • Jobbik Facebook fans: The primary data source used in the study is a survey of 2,263 Facebook fans of the Jobbik party in Hungary, collected by Demos during July and August 2011.
  • Jobbik voters: In order to make comparisons between Jobbik’s Facebook fan base and its voter base, throughout the paper we reference a 2011 survey of 240 Jobbik voters in Hungary, collected the Tárki Social Research Institute, and analysed by the Political Capital Institute.
  • PPAM: In order to draw comparisons between Jobbik’s Facebook fans and the Facebook fans of nationalist populist parties in Western Europe, throughout the paper we refer to the data set collected for The New Face of Digital Populism. This is 10,667 Facebook fans of nationalist populist parties and movements in 11 Western European countries. We refer to these as populist parties and movements (PPAM) throughout.

You can download the full study from here.

Categories English, Hungary, News, Research | Tags: , | Posted on January 30, 2012

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